Rebrand for the Aquarium of the Pacific, a nonprofit organization located in Long Beach, California.
Objective: The goal was to give the Aquarium of the Pacific brand a fresh, more playful look to appeal to their main target audience of families with children.
Strategy: I chose a fun, illustrative style and the much-loved dolphin as the logo to increase the sense of playfulness and emotional connection to the brand. The rebrand comprised of designing a new logo and pattern; designing a letterhead, business cards, envelopes, press kit folder, and booklet-style brochure; and implementing a new tagline.
Role: Concept & design from beginning to end
Tools Used: Adobe Illustrator, Photoshop, and InDesign
Different usages of the logo for apparel, merchandise, etc.
A playful pattern incorporating sea creatures designed for use within the branding system
